SMS deployment allows you to adapt the invitation SMS that will make your respondents want to participate in your survey!
SMS deployment allows you to personalise the message that will make your respondents want to participate in your survey. When they click on the link contained in the SMS they receive, they will be redirected directly to your survey.
It's up to you to choose the right message to increase your feedback rate tenfold!
Note: there is another type of deployment, conversational SMS. To see which one is best suited to your needs, see the article: creating a conversational sms deployment.
Now let's see how to set up the SMS deployment of your campaign.
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Setting up
- Go to the deployment menu.
- Click on the button Create new deployment.
- Then choose SMS.
- Select the sender you want (Skeepers or your own provider).
- Then, select the campaign you want to deploy and give your new deployment a title.
On the page of your SMS deployment, you will find the following elements:
- Broadcast list
- SMS template
- Segment
- Language
- Send only to contacts unsolocited and updated
- SMS sending time (immediate or delayed).
1. The broadcast list contains your contacts. You can create multiple lists to create separate contact groups. Feel free to read the article: create or import a broadcast list
2. In order to customise the message to be sent you can also create and use SMS templates.
Here we choose the "sms template" model, then we edit it.
The sender's name and SMS content can be customised. The name of the model remains at your discretion, in order to be able to manage and sort your models more easily.
Once the model has been adapted or created, click on save to validate.
3. Then choose the segment you want to attach to your deployment (for more information: segments and segment groups).
4. Define the language to use for the SMS:
- The Original sms language is the one you used to write your sms.
- The Contact's language is the one assigned to the respondent.
- The Contact country's language is the one based on the respondent's location (depending on the web browser).
- Manual, allows you to force the deployment in a desired language. For example, if you deploy your campaign to French expatriates in a foreign country, but you want them to be able to answer in French, even if they are geolocated abroad (and their organization uses tools in a foreign language).
4. Manage the solicitation of respondents
Select the desired type of solicitation from the drop-down list.
You can choose not to deploy your campaign to your contacts who have already been solicited for a certain period of time. This means that if your contacts have already received a request to participate, they will not receive a new request during the time you define.
This allows you not to collect duplicate answers, but especially not to unnecessarily disturb your contacts who have already received a request to participate in your survey.
Don't forget to check the box "Send only to contacts updated", if you don't want your contacts already solicited to be solicited again (always respecting the chosen unsolicited period). This way, only the updated contacts will receive the sms the next time you send them.
Example: If a contact group participated in your campaign in February and you choose "Send only to unsolicited contacts for 1 month", then the next time your campaign is sent in March, this group will be contacted again.
5. Define if you want to send the SMS immediately or with a delay.
6. Finally you can save, then test before clicking on send to validate.
Please, remember to always activate your campaign before to share it.
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Important : Regulations for sending SMS messages
In accordance with the regulations in force, the sending of marketing SMS is not allowed on Sundays and public holidays. Apart from these restrictions, SMS must be sent in specific time slots:
- Monday to Friday from 8am to 8pm
- Saturday from 10am to 8pm