Skeepers Feedback Management solution can interact with many other platforms in your working environment.

You can link Skeepers to Google Business Profile (formerly Google MyBusiness) via a connected application. Installation is quick and easy. This integration will give you a global view of the reviews and comments on your Google listings, and enable you to respond directly to positive and negative reviews left on your pages.

 

Discover here the 5 steps to connect Google Business Profile to Skeepers so you can respond to your consumers!

💡To find out more about mapping, take a look at our article: What is a mapping?

Accessibility

• The feature is open to all accounts
• However, the account administrator must enable the feature for users so that they can reply. Contact support to activate the feature.

Article summary

Step 1: Create specific attributes attached to a segment

Step 2: Create a campaign

Step 3: Create authentication and mapping

Step 4: Create a broadcast and choose the mapping created

Step 5: Create a raw data visualization attached to a dashboard

Step 1: Create specific attributes attached to a segment

Here's the list of basic attributes you need to create. These are the basic attributes (or variables) that Google will send you in order to associate them with Skeepers. However, depending on your needs there may be others.

( click here to find out more about creating attributes)

We recommend you use these designations but are free to choose others if you wish. For the first 6 attributes, no settings are required. The "Location_created_at" attribute, must be set in "date" format.

1. 1. 1. 1. Review_uuid
         2. Review_third_party_id
         3. Review_ratetype
         4. Location_id
         5. Location_name
         6. Location_address
         7. Location_created_at : Setting : Type "date" in "day/month/year" *space* "hours:minutes:seconds"

 

You can either create these attributes from the "Attributes" tab in the left sidebar and then attach them to a segment that you can freely name, or create the segment first and then attach attributes to be created.

After attaching the attributes to the segment, don't forget to click "save" on the bottom right.

 

Step 2: Create a campaign

You can now create a blank campaign and attach the previously created segment to it.

 

You can now add elements to your questionnaire pages:

- a Csat type element: in its parameter, add a label "rate"

- a "text field" type element: in its parameter, add a label "review"

Step 3: Create authentication and mapping

• From the "Parameters" tab visible in the platform's left sidebar, go to the "integration" section and click on "Available applications";
• Using the search bar on the right, search for "Google Business Profile";
• Then click on the "integrate"

 

You can now click on "add a new authentication", name it and click on the "Connect" button.

 

 

You can now log in to Google.

 

Click "Allow" or "Authorize", to authorize the connection.

 

On click, you'll be redirected to Skeepers and can click "Save".

 

 

The green chain, indicates that everything is properly connected.

 

 

 

 

Now click on "Add a new Mappings", which you can name.

 

 

You'll then need to, add the attributes you've created, in the middle column "Internal Entity":

 

and add the corresponding remote fields, in the left-hand column:

 

 

Then click on the "save" button at bottom right.

Here's a table showing the remote fields and internal object to be mapped.You can copy and paste.

Please note: When selecting the "Review" and "Rate" internal object, be sure to choose the elements in the "labels" variable. These correspond to the labels integrated into the parameters of your campaign's "Csat" and "text field" questions.

 

External Field	Internal object
Id	review_uuid
Review	review
External Id	review_party_id
Rate	rate
Rate type	review_ratetype
Location Id	location_id
Location name	location_name
Location address	location_address
Location created at	location_created_at

 

Step 4 : Create a diffusion and choose the mapping created

From the "diffusion" tab of this campaign, add a "classic" diffusion of the "Pull media", "Third-party source notice" type.

Click here if you want to know more about broadcasts.

 

You can then name this broadcast and save it before arriving on the page below. Select third-party reviews, save, then activate.

Note: this step necessarily occurs after the attributes and campaign have been created.

 

 

You have the option of forcing the import of reviews, by clicking on the button to the right of the "save" button, so that the retrieval of reviews is initiated. Otherwise, the import or update will take place every night automatically.

Good to know : It is not possible to import reviews with a date prior to the creation date of the Feedback Management account.

 

Step 5: Create a raw data visualization attached to a dashboard

You can now create a raw data visualization from a "library" located in the "Analysis" tab. Restrict this indicator, to your campaign then click validate.

 

Unroll "consumer response" and check the box "Activate the response to customers",

 

 

Then, click "apply" and 'save".

 

You can now create a dashboard and add the visualization you've just created.

To do this you need to:

• click that "dashboard" from the "Analysis" tab;
• name your dashboard;
• add your visualization from the second tab at the top right

 

You can enlarge your indicator, by clicking on the 5th pictogram from the left, top right. This is the cross-shaped pictogram.

 

 

IMPORTANT : to activate the answer, you must pin the dashboard to your home page.

 

To do this, from your list of dashboards, click on the "Pin to home page" button for the dashboard you're interested in:

From your home page, click on the pinned dashboard.

Hovering over the indicator, you'll see the "reply" button.

 

 

On click, you'll find all elements including source and attributes.

 

You can then enter your response and click send. It will then be displayed on Google.