On the Skeepers Feedback Management platform, you can track the performance of your surveys in various different ways. Depending on whether you need a global analysis or a specific view of a campaign/deployment, you can access different levels of detail.
Access Performance through your home page
The graph in the center and the box on the right of the page show your Skeepers account's overall performance over the defined period. It is possible to adjust the period filter to 24h, 7 or 30 days according to your needs.
- ✅ The number of feedbacks corresponds to the number of validated answers (1 feedback = 1 global validation of answers to a form with at least one confirmed page of the survey)
- 👁️ The number of visits corresponds to the number of times the survey is opened
- ⭐ The feedback rate represents this calculation : number of feedbacks / number of visits
You can pin dashboards to your home page, so you can keep a close eye on specific performance indicators.
Further down, you will find a focus on your account's best-performing campaigns and their activity. Intelligent actions (alerts, post-feedback actions, etc.) can be set up easily here.
Access Performance through your campaigns
In your campaign, there are two interesting sections for tracking the performance of your survey.
The 'Stats' section displays a campaign report automatically created according to your questions. It gives you the main results of your campaign at a glance. It is a quick analysis that is easy to export. Get to know more about reports.
In the 'Feedbacks' section, you will find details of all feedback collected over the defined period. The Skeepers ID is unique to each feedback, and the following lines are contextual. After the questions, you will find collected attributes and executed mappings (if conditions are met). You can export these feedbacks in .CSV and .XLS formats.
Gray background feedbacks are real/validated answers, while feedbacks with a pink background are test/invalidated answers.
You can invalidate feedback by hovering over it. This will bring up the clickable 'Invalidate' button on the 'Status' line. This action can be done and reversed at will.
Important
Invalidated feedbacks will not be included in your analyses, unless you have checked to include test data. Get to know more about test mode.
If you have set up participation management rules so that a respondent who abandons the survey can go back and continue his survey, the feedback date will be that of the recording of his first question, not the one when he went back to it. Get to know more about survey participation management.
XLS exports of more than 10 000 feedbacks generated here are automatically transformed into a .CSV file. For larger campaigns, use a Raw Data view.
Access Performance through your deployments
While searching for your deployment, you can easily find the main information related to each deployment.
For SMS or Email deployments via Skeepers, a 'Stats' section is created several hours after the launch of your campaign. Here, you can track your emails/SMS sent. Data can be exported to a .CSV file.
- Total : total emails/SMS sent (follow-ups are included natively)
- Error : emails/SMS sent in error (incorrect email address or phone number, advanced spam/security set up, unsubscribing, denial from the email domain)
- Delivered : email/SMS well delivered to recipient
- In Progress : email/SMS currently being sent out
- Opened : email/SMS opened by the recipient
- Clicked : link to survey opened by the email/SMS recipient (=visit)
- Feedback : answer collected by this deployment/follow-up
Warning
These stats are not available for emails or SMS sent through your own external tools.
Access Performance through your analyses
In the 'Analysis' section of the platform's left-hand side menu, in addition to being able to easily track data specific to your campaigns, you can access the 'Performances' page, which summarizes your account's best-performing elements (campaigns, media, deployments) as well as the platforms most used by your respondents to complete your surveys.
Finally, you can create performance indicators that enable you to track the number of solicitations and the return rate per solicitation for each of your deployments.
- For an Email or SMS deployment, the number of solicitations corresponds to the number of emails or sms sent
- For a Website, InPage or Button deployment, a solicitation is equal to the display of the button or pop-in/pop-up on your site
- The solicitation feedback rate corresponds to the simple calculation : number of feedbacks / number of solicitations
To create easily a performance tracking indicator :
- Create a new indicator (Go to the Create a new indicator article)
- Choose a 'Solicitations' dataset
- Add a 'Deployment' dimension by selecting the one you wish to analyze
- Choose 'Number of solicitations' or 'Solicitation feedback rate' in the 'Statistics' field of your indicator
- Apply, then save your indicator
Good to Know
Here, you will just have the sollicitations from the initial rollout. Follow-ups will not be included.
When sending emails or SMS externally through your own tools (CRM, emails), you can access performance information by importing your solicitations via API or FTP.
You can now track the performance of your surveys !
If you have any questions, do not hesitate to contact our Customer Care team.